Tag Lines: How to Draw Attention to Your Listing.
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Just like looking through the classified section of the newspaper, searching through a listing of properties can be rather cumbersome. For example, if everyone that owned a one bedroom unit at the Cosmopolitan in Las Vegas listed their property the same way, most people would simply select the first unit listed and go from there. However, you can set your listing apart from others by having a short description that captures the readers attention and makes them want to read more. Think of the tag line as a 200 character sales pitch for your property. The tag line should entice readers with the breathtaking views, the amazing whirlpool, and the spectacular amenities your property offers.
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Below is a sample summary listing for the Cosmopolitan in Las Vegas: |
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Other examples of captivating tag lines might be: |
“Welcome to Palms Place! This magnificent 600 sq. ft., one bedroom, studio unit features state of the art design at The Palms Place, adjacent to the Palms Casino Resort, and connected by an enclosed, elevated skyway, the SkyTube.”
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“The Barefoot Beach Resort is a brand new upscale Key West style condominium residence located on the sunny intracoastal waterway of Indian Shores, Florida.”
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“True paradise is the best way to describe this luxurious beachfront condominium, situated on 6 acres along the most beautiful beaches of the Caribbean coastline on a peninsula in Belize.”
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“Welcome to 1600 Broadway On The Square! This is your very own luxury condominium residence in the center of the universe, the heart of Times Square.”
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“Viva Las Vegas!!! The Signature at MGM Grand is your very own luxury condominium residence in one of the most prestigious hotels in Las Vegas.”
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So go ahead, be creative, and have some fun…….and remember, this is your chance to set your property apart from all the others!
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